Our Impact

Supply Chain

Your baby will use over 6,000 nappies and over 12,000 wipes in the first few years of their life. This is such an amazing opportunity to do something wonderful for your baby as well as for the planet they will inherit.


We have pushed the limits and scoured the world to ensure we have sourced our materials from the most innovative suppliers with outstanding eco credentials. Up to 85% of the envrionmental impact of a disposable nappy is related to its raw materials, which is why we're committed to using plant based, renewable and biodegradable materials wherever possible without compromising performance.


Our baby wipes are made from the most sustainable form or cellulose available. We use both natural and organic ingredients in our baby wipes because we believe in looking after our health and our planet.


Our wipes are 100% biodegradable and whilst our nappies are leading the way on sustainability, we’re not quite there yet. Technology currently doesn’t enable us to make a fully biodegradable nappy that will also actually work. We’re committed to leading innovation in this space and are working with the most progressive companies to discover new biodegradable technology that will, over time increase our compostability.