The festive season is upon us and it’s hard not to get swept up in the hype and excitement of gift-giving and spoiling the ones we love. Mindful of the impact that consumerism has on the environment around us, this year we’re striving and encouraging other parents to shop consciously, locally, donate to worthy causes, give our time to others, and choose quality over quantity this Christmas.

We encourage you to shop with intention, be curious about the brands you buy from, and pay it forward by supporting Australian businesses who care. This Christmas, let’s make gift-giving more meaningful for ourselves and others.

Muslin wraps from Mama Maya

Founded by Sydney mother of two Robyn Jones, this brand creates gorgeous baby swaddles made from organic cotton muslin. For every purchase of a muslin wrap from Mama Maya, they donate one birthing to Birthing Kit Foundation, which helps women in developing nations have safer births.

Elkie & Ark Organic Belgian Linen Sheet Set 

Elkie & Ark don’t just make beautiful organic bed linen. The Sydney-based bedding and homewares brand is committed to setting a sustainable and ethical benchmark. Using a range of natural textiles — from organic Belgian linen to GOTS-certified organic long-staple cotton and Tasmanian merino wool — this business donates 100% of its profits to support anti-trafficking, women’s literacy and neonatal care programs.  

Baby Playsuits from Susukoshi

Inspired by Japanese design, Susukoshi (which means ‘little’ in Japanese) is a babywear brand founded by Melbourne mums Eve Khoe and Maggie Hadiwibowo. They create seasonless, unisex clothing and accessories for babies and toddlers in natural fabrics that are easy to mix, match and layer.

An ergoPouch Sleep Suit Bag

Melbourne-based brand ergoPouch creates innovative sleepwear for bubs in natural fabrics such as organic cotton and bamboo. Founded by Aussie mum Alina Sack, the company is best known for its adorable baby sleep suits, which convert from sleeping bag to sleep suit thanks to a four-way zip design. Each suit is TOG-rated and they have a temperature rating guide to help you choose the right sleepwear for the season.

Baby skincare from Frankly Eco

Co-founded by sisters Anna and Lilly Scullie, Frankly Eco Australian skincare and suncare brand embraces natural, plant-based ingredients and organic essential oils that are gentle on your baby’s skin, and the planet.

Olli Ella toys

Co-founded by sisters Chloe and Olivia Brookman, lifestyle brand Olli Ella use sustainably sourced materials to create vintage-inspired homewares, toys and apparel for big and small folk, with an emphasis on craftsmanship and ethical production.

A donation to The Babes Project

Empower new and expectant mums experiencing challenging pregnancies by supporting The Babes Project. Become a Babes sponsor, make a one-off donation or shop products from their online gift shop.

Curated gifts from The Memo

The Memo is an e-commerce platform for the considered shopper. From stocking fillers to curated gift sets, each product page has an ‘eco-conscious scale’ that rates how the product you’re buying stacks up.

A subscription to Lunch Lady

Lunch Lady magazine offers a fresh perspective on family life. Created by publishing duo Louise Bannister and Lara Burke (co-founders of frankie magazine and Smith Journal) each issue features a mix of recipes, parenting stories, interviews, DIY projects and opinion pieces, all packed into a colourful coffee table keepsake.

A playmat that looks great in your living room from jnr.life

Jnrlife create stylish quilted playmats you don’t need to hideaway. Each mat comes in a reusable cotton canvas tote and with every purchase, jnrlife makes a cash donation to not-for-profit organisation St Kilda Mums.

Eco-friendly essentials for the home from Seed & Sprout

What began as a crowdfunding campaign to create a stainless steel lunchbox, has grown into a thriving eco store for Seed & Sprout founder and Byron Bay mum Sophie Kovic. The brand stocks everything from organic cotton tote bags to shampoo bars and continues to expand its range of chic, plastic-free alternatives for the home.

A curation of things that are good for your health and the earth from The Staple Store

This beautiful shop in Ripponlea, Melbourne, The Staple Store focuses on the best quality local, sustainable, organic and biodynamic products. As a small business, they are passionate and active in supporting and growing community. This Christmas, for single parents, you can drop the kids off at the store with a budget in mind, pop next door for a coffee and the team will help your kids make a gift for you. Even with a gift as small a $10, the team wants to help kids to feel proud of themselves for organising a special gift for mum or dad.

A tooshies subscription

Help new parents out (or gift yourself) with a monthly order of our planet-friendly nappies and baby wipes. Delivery is free, subscriptions can be paused at any time and an email is sent before each delivery goes out to check if the nappy size needs updating — because little ones grow up so fast!